Sohodojo: Shamrocks and Nanocorps - 'Small is Good' B-Webs to Bridge the Digital Divide

Joel Kotkin and the Rise of Craftories

We have a two-way content partnership with on-line mega-site, inc.com. This allows us to dip into the vast archive of Inc. content to bring you the best information of interest to our community.

One particularly interesting contributor to Inc. content over the years is Joel Kotkin, the renowned urban policy and economic development advisor. Joel's 'Tailor-Made in America' article appeared in a 1996 issue of Inc. magazine. Though ancient by Internet Time standards, this article includes many insights about how creative shared production resources could be used as a foundation for building what we think of as 'Small is Good' Business Webs.

Faith Popcorn and Clickspread Analysis

Don't be misled by the best-selling popularity of Faith Popcorn's most influential book, Clicking. While it is an easy and interesting read, it is also chuck full of dead-on, seriously helpful insights about how to connect your business strategies with the overarching social trends which are shaping today's consumer marketplaces.

We developed a simple, analytic framework for assessing the nanocorp's portfolio coverage of Popcorn's seventeen foundation trends. We call it Clickspread Analysis and you can read about it here, together with a case study of the Sohodojo Business Services nanocorp.

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Squirrelfeeders.com -- 'Core Leaf', dejobbed, 'small' business, a pure Internet play, the eBrand... (1 of 3)

Why squirrel feeders?

Physical products for solo and 'craftory'-scale production

Extensible, 'brand'-able and eCommerce-able product line

High 'Click-spread' .(F. Popcorn trends) marketability