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Clicking
17 Trends that Drive Your Business -- and Your Life
by Faith Popcorn and Lys Marigold

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Community Scorecard:  (Added: 14-Jun-2002 Rating: 8.50 Votes: 2) Rate It

The Reis-Trout '22 Immutable Laws of Marketing' RIB cogently summarizes the dynamics of the marketplace. Faith Popcorn and Lys Marigold provide the psycho-social contemporary anthropological perspective.

Popcorn and Marigold cleverly deconstruct the world we live in into 17 trends underlying the dominant marketing strategies which assault our senses.

What are these trends? They include: 99 lives, anchoring, atmosfear, being alive, cashing out, clanning, cocooning, down-aging, egonomics, eveolution, fantasy adventure, icon toppling, mancipation, pleasure revenge, small indulgences, Save Our Society, and vigilante consumer.

Ruthlessly small nanocorps cannot afford to buy our way into market success. We have to think our way in, quickly and with least resistance. Quite simply, if you think you have a brilliant market opportunity and you have not weighed it against the Popcorn/Marigold trends, you have not done your homework. Your chances of nanocorp success go up greatly if you devour and understand the implications of this important book.

• ClickSpread Analysis: Take a look at the Sohodojo Business Services nanocorp (formerly JFS Consulting) and its portfolio of businesses to see how Popcorn's Clicking trends can help you develop a diversified range of business activities.
• Open Business Model of Sohodojo: Each Sohodojo Business Services (formerly JFS Consulting) nanocorp business includes a Clicking Clickspread analysis to explain the diversification of Sohodojo Jim and Timlynn's Portfolio Lives.
• Open Business Model of Squirrelfeeders.com: Each Sohodojo Business Services (formerly JFS Consulting) nanocorp business includes a Clicking Clickspread analysis to explain the diversification of Sohodojo Jim and Timlynn's Portfolio Lives.
• Profile - Sohodojo Jim and Timlynn's tiny, global diversified corporate conglomerate: Some personal reflections on Sohodojo Business Services (formerly JFS Consulting), A Portfolio Life nanocorp.
• Rants and Raves #04: What's your Click-spread?: Here's an early newsletter article on doing a Popcorn-inspired Business Analysis.
• Open Business Model of Popculturestore.com: Each Sohodojo Business Services (formerly JFS Consulting) nanocorp business includes a Clicking Clickspread analysis. Check out the trend-spread at The Pop Culture Store and Virtual Museum.
• Are you in the Click clique?: Another mini-article in the early Sohodojo Forums, this time from The Small Business Revolutionary's Handbook of Strategy and Tactics.

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